marketing

Post here to discuss things like how to run a billing business more efficiently and profitably, pricing, and etc.
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billing1
Posts: 161
Joined: Fri Nov 18, 2011 8:03 am
Location: texas

marketing

Post by billing1 » Tue Dec 20, 2011 9:26 am

i need more doctors and am not sure how to go about getting them i am a bew billing service and only have 1 doctor and would like to take on 4 more can anyone give advise to help me with my new business thanks so much

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Gavin Walker
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Joined: Wed Apr 04, 2007 10:11 pm
Location: Springfield, MO
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Re: marketing

Post by Gavin Walker » Tue Dec 20, 2011 2:24 pm

A website can help.
Gavin Walker
Walker Tek Solutions, LLC
866-890-6777
417-890-6777

billing1
Posts: 161
Joined: Fri Nov 18, 2011 8:03 am
Location: texas

Re: marketing

Post by billing1 » Tue Dec 20, 2011 8:43 pm

do you have anyone marketing for you gavin or is it from word of mouth or do you cold call on offices

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Gavin Walker
Posts: 4196
Joined: Wed Apr 04, 2007 10:11 pm
Location: Springfield, MO
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Re: marketing

Post by Gavin Walker » Tue Dec 20, 2011 10:34 pm

Honestly, the best leads come by word of mouth.
Gavin Walker
Walker Tek Solutions, LLC
866-890-6777
417-890-6777

Jilda13
Posts: 55
Joined: Mon Aug 24, 2009 10:03 am
Location: New York, NY
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Re: marketing

Post by Jilda13 » Tue Dec 27, 2011 10:03 am

A Web site is nice but doesn't generate much business. We have had a web site for a long time and cannot point to a single new client. But you still need one to look professional.

Word of mouth is nice too. We have several clients who came to us by referral. There should be more but you are entirely dependent on the good will of your existing clients.

The only thing that works for sure is direct mail. It's time consuming and expensive and you have absolutely no way of knowing which doctors need your service right now because the person on staff doing the billing has quit or is the doctor's brother-in-law doing a bad job. Most direct mail campaigns return 15% to 20% expressions of interest. Not these campaigns. It takes 1,000 mailings to get one response. It takes 10,000 mailings to snare one new client. We now have nine clients (just split with one recently who was costing us more than we earned on her practice). The fields are psychiatry, ob/gyn and podiatry . Moreover, the practitioners tend to give us the hard stuff (Medicare and Medicaid) and manage the easy stuff themselves. These fields are no accident. Practitioners in these fields tend to have solo practices and need all the help they can get. Multi-provider offices more often tend to have their own in-house billing.

Hope this helps.

johnsmithh134
Posts: 1
Joined: Wed May 15, 2013 3:35 am

Re: marketing

Post by johnsmithh134 » Wed May 15, 2013 3:40 am

Do you have anyone marketing for you Gavin or is it from word of mouth or do you cold call on your offices

Billing Service

Lachlansmith
Posts: 9
Joined: Fri Aug 02, 2013 1:13 pm

Re: marketing

Post by Lachlansmith » Mon Aug 05, 2013 1:07 pm

I think you should hair a man for your marketing like this. Beacouse only one man can not handle all problem.

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